Infinite Shelf-space and the Economics of Abundance

pg 143
eco-nom-ics: n The social science of choice under scarcity.

Scarcity mental traps:

• Everyone wants to be a star
• Everyone's in it for the money
• If it isn't a hit, it's a miss
• The only success is mass success
• "Direct to video" = bad
• Self-published = bad
• Independent = they couldn't get a deal
• Amateur = amateurish
• Low-selling = low-quality
• If it were good, it would be popular

We're in the midst of the biggest explosion of variety in history.

Paradox of choice, by Barry Schwartz argued that too much choice is not just confusing, but downright oppressive.

But the solution is not to limit choice, but to order it so it isn't oppressive.