Tectonic Shifts: 1) Peer-to-Peer or P2P 2) Apple iPod led to demise of the Hits

In 2001, Apple released its innovative iPod, the ultimate personal radio.
In 2006, 10m users share pirated music daily.

This shows that there's always been demand for the non-hit and the Internet gave music consumers away to get around the limited distribution of record stores.

"Music itself hasn't gone out of favor -- just the opposite. It's never been a better time to be an artist or a fan. But it's the Internet that has become the ultimate discovery vehicle for new music." (pg 36).

News Corp. chairman, Rupert Murdoch - "Young people don't want to rely on a Godlike figure from above to tell them what's important," he said. "They want tcontrol over their media, instead of being controlled by it." (pg 37)