2 Imperatives of the Long Tail and 9 rules

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The secret to creating a thriving Long Tail business can be summarized in to two imperatives:

1. Make everything available
2. Help me find it

9 Rules:
Lower your costs
Rule 1: Move inventory way in ... or way out
Rule 2: Let customers do the work

Think niche
Rule 3: One distribution method doesn't fit all
Rule 4: One product doesn't fit all.
Rule 5: One price doesn't fit all.

Lose control
Rule 6: Share information
Rule 7: Think "and," not "or"
Rule 8: Trust the market to do your job.
Rule 9: Understand the power of free.